athome Magazine
Rate Base 20,000
Readership 112,000
Frequency | 6X
Distribution: 20,000
Audience: 112,000
AFFLUENCE
Average Household Income…………..$605,600
Average Net Worth……………………$3,608,000
Average Home Value………………….$1,619,000
Average Investment Portfolio………$2,211,000
Female………………………………………………93%
Male……………………………………………………7%
Age Range – 25-44…………………………….59%
96% read 3 or more of past 4 issues
Average time spent reading: 54 minutes
96% took action as a result of reading
Greenwich Magazine
Rate Base 11,000
Readership 61,600
Frequency | 12X
Distribution 11,000
Audience 61,600
AFFLUENCE
Average Household Income……………$965,600
Average Net Worth…………………….$4,875,000
Average Home Value…………………..$2,351,100
Average Investment Portfolio………$4,550,000
Female………………………………………………68%
Male………………………………………………….32%
Age Range – 25-44……………………………..61%
ENGAGEMENT
94% read 3 or more of past 4 issues
Average time spent reading: 48 minutes
93% took action as a result of reading
New Canaan-Darien Magazine
Rate Base 6,600
Readership 36,960
Frequency | 6X
Distribution 6,600
Audience 36,960
AFFLUENCE
Average Household Income……………$781,000
Average Net Worth…………………… $4,418,000
Average Home Value………………… $1,858,500
Average Investment Portfolio………$3,210,000
Female……………………………………………….72%
Male…………………………………………………. 28%
Age Range – 25-44……………………………..73%
ENGAGEMENT
95% read 3 or more of past 4 issues
Average time spent reading: 48 minutes
94% took action as a result of reading
Stamford Magazine
Rate Base 11,000
Readership 61,600
Frequency | 6X
Distribution 11,000
Audience 61,600
AFFLUENCE
Average Household Income……………..$306,100
Average Net Worth………………………$1,433,000
Average Home Value………………………$870,400
Average Investment Portfolio………….$1,718,100
Female………………………………………………65%
Male………………………………………………….35%
Age Range – 25-44…………………………….68%
ENGAGEMENT
90% read 3 or more of past 4 issues
Average time spent reading: 48 minutes
90% took action as a result of reading
Westport Magazine
Rate Base 7,150
Readership 40,040
Frequency | 6X
Distribution 7,150
Audience 40,040
AFFLUENCE
Average Household Income…………….$813,900
Average Net Worth……………………..$4,458,000
Average Home Value……………………$1,814,700
Average Investment Portfolio……….$3,375,000
Female……………………………………………..66%
Male…………………………………………………34%
Age Range – 25-44…………………………….74%
ENGAGEMENT
93% read 3 or more of past 4 issues
Average time spent reading: 42 minutes
90% took action as a result of reading
IPSOS SURVEY REVEALS
The Perfect Luxury Demographic for the Moffly Network
Readership 367,981
(Based on 2016 Publisher’s Sworn Statement)
SNAPSHOT OF MOFFLY READERS
Female 79%
Male 21%
Average Age 53
AFFLUENCE
Average Household Income $657,800
Average Net Worth $3,845,000
Average Primary Home Value $1,661,200
Average Value of Other Real Estate $1,510,500
Average Investment Portfolio $2,756,000
ENGAGEMENT
Readers Per Copy 5.6
Read 3+ of past 4 issues 94%
Avg. time spent reading each issue 48 mins.
Source: Ipsos Mendelsohn Subscriber Study
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